Instagram Influencers Are All Starting To Look The Same. Here’s Why.

That question was part of a ’90s social marketing campaign created by Concerned Children’s Advertisers and Health Canada. In the clip, two young girls are walking through a “boutique” that offers products and procedures to help consumers change their appearances and personalities.

“Don’t settle for just being yourself,” a woman’s voice says as one of the girls is examined by a makeup artist who covers her lips with bright red pigment. “Why be you when you can be me?” she says.

The ad campaign seems more relevant now than ever, with that question representing exactly the type of attitude social media is perpetuating: Why be you when you can be like all the popular, beautiful people, like Kylie Jenner?

Social media influencers these days are starting to look like beauty clones. You know the look: a full pout, perfectly arched eyebrows, maybe some expertly applied eyeliner, topped off with a healthy dose of highlighter and cheek contouring. With a few makeup brushes, a contour palette and some matte lip color, you can be well on your way to looking like everyone else.

Source: Huffingtonpost